branding

discovering and

redefining brands

DESIGN INTELLIGENCE

made visible

Accessible design

is good design

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Founded in 2017, We are a Branding & Marcom agency based offering a wide range of tailored solutions across industries.

Office

We aim at building meaningful relationships that translate into leads and customers regardless of changes in technology.
This lays a foundation of long-term profitability and success even in an unpredictable environment.

Our team has the best combination of creative and tech experts who work together seamlessly, to help you understand your customers through data and connect with them through unforgettable creatives.

5+

Years of
experience

Over 150+ Projects completed

Featured

projects

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We help you rediscover your brand, build the right strategies and position it to your target audiences.

web design - ADV - graphic design -

web design - ADV - graphic design

exhibition design - packaging design -brand design

- exhibition design - packaging design -brand design

brand identity - media production - photography -

brand identity - media production - photography

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Branding

Art Direction

Website

Interaction Design

Creative Direction

Website

Animation

Branding

Website

Web Development

Branding

Art Direction

Website

Branding

Creative Direction

Animation

MS

VENTURES

Year:
2020

Field:
Branding
Website
Lead Generation

Client:
MS ventures Financial planners

Background

MS ventures Financial planners is one of the reputed Wealth management firms & Mutual fund distributors in Mumbai.Their services vary across wealth planning & management, corporate training & seminars, Mutual fund & insurance management & much more.

MS ventures financial planners VC
MS ventures financial planners VC

Mauris interdum.

Solutions
Our team decided to go in for a complete rebranding of their existing business to connect effectively with their target audiences.
We used a balanced mix of color psychology theory & market research as a part of our strategy that not only made their brand stand out amongst the competition but synchronized with their entire messaging and target group.

1. Complete Brand identity system
2. Web design & development
3. SEO
4. Client portal for partial & complete cancellation of Mandate

Results
a. Monthly website visits - 20KNew b. Users through organic search - 5K
c. Average engagement time - 1.5 minutes
d. NPS - Increased by 25%

chetran

Year:
2021

Field:
Branding
Packaging
Social Media design

Client:
Chetran foods

Background
Chetran foods is one of the leading soy products suppliers in Maharashtra having their presence over 30+ cities and 200+ stores across the state. Their range of products vary from soy milk, soy cheese, curd, ready to eat food and much more.

Requirement
Their existing brand was not able to stand out amongst the competition in terms of shelf visibility, the volume of marketing activities was very low due to lack of trained staff.

Chetran foods
Logo design chetran foods

Solutions
After an insightful research on their existing brand identity system and product packaging, our team decided to provide them a complete revamp of their existing creatives which will not only highlight their shelf presence but also create association with their target audiences.

a. Complete Brand identity systems
b. Product packaging
c. Social media designs

Due to operational constraints the promoters were not able to implement our systems, We will be publishing the results soon after the deployment.

enna

chekku

Year:
2021

Field:
Ecommerce solutions
Web design
Social media marketing
Influencer marketing
Digital Advertising campaigns
Marketplace listing

Client:
Thiagarajan Agro products (P) Lt

Background 
Enna chekku is the D2C brand of Thiagarajan Agro products (p) ltd, a well known oil manufacturer in South India since 1974.
Their product range varies from organic cold pressed (chekku/ghani) oils, oil seeds, organic farm produce products & much more.
Sastha sesame oil is their most popular & best selling oil across the country with 100% returning customers.

Requirement
The second generation promoters wanted to create a D2C brand for their parent company and target customers pan India with their wide range of products.

Sastha sesame oil
Kolumboo coconut oil

Solutions 
Since their products were well established in the south India region, we designed a GTM strategy for them to target similar audiences across the country.
With the help of our expertise team, we provided them a one stop solution right from product pricing, shipping, promotion, influencer management, advertising campaigns, customer service.

a. Complete Ecommerce strategy and management
b. Web design
c. Social media marketing
d. Digital advertising campaigns 
e. Influencer marketing
Results
Average website visits 5K+
Repeat purchase rate -95%
Conversion rate - 10%
Average Organic traffic - 2K+

masala petti

Year:
2020

Field:
Branding
Packaging design

Client:
Shri Kamakshi Agro products

Background 
Masala petti is an FMCG brand selling fresh & organic farm produce to the customer via retail stores across Mumbai & Navi Mumbai.
Their product range varies across Natural cane sugar, freshly roasted coffee powder to Cold pressed edible oils & freshly grounded indian spices.

Requirement
The promoters wanted to create their own private label brand & packaging, after being in the business for more than 5 years selling generic & other branded products.

Solution
After a comprehensive market research on their product categories and competitive environment, our team created a brand identity & range of packaging designs that reflects the feel of freshness and farm produce.  The designs were made with a goal of maximum shelf visibility across retail chains where they have a presence. 

a. Complete Brand identity system
b. Packaging designs
c. Merchandising strategy

Results 
Masala petti has generated over more than 4K loyal customers across Mumbai & Navi Mumbai area with their repeat purchase rate more than 45%. With a feedback campaign it was found that more than 40% of the customers were clearly able to locate the products in the shops. 

Masala petty VC
Masala petty tag

top

dogs

Year:
2021

Field:
Branding
Packaging design

Client:
Khanna hospitality

Background 
Top dogs is a takeaway joint based in Canada that sells specialty hot dogs. They have over 100+ curated varieties of hot dogs across American, Spanish, Mexican & pan asian cuisines.

Requirement 
The head chef & the founder wanted to create a brand that reflects the complete idea of their concept to the customers. They wanted clean & minimal creatives that would resonate with the food enthusiasts in the serviceability area

Logo design top dogs
VC

Solutions 
Our team designed a complete brand identity system for top dogs starting from Menu, sign & bill boards & wall creatives according to their requirement.

a. Complete brand identity systems
b. Packaging design 

Results
The first branch of Top Dogs was opened in 2021. Due to an overwhelming response from their customers, the founders have opened 2 more branches in the nearby localities. The team is also exploring the franchise opportunities for their brand.

top

dogs

Year:
2021

Field:
Branding
Packaging design

Client:
Khanna hospitality

Background 
Top dogs is a takeaway joint based in Canada that sells specialty hot dogs. They have over 100+ curated varieties of hot dogs across American, Spanish, Mexican & pan asian cuisines.

Requirement 
The head chef & the founder wanted to create a brand that reflects the complete idea of their concept to the customers. They wanted clean & minimal creatives that would resonate with the food enthusiasts in the serviceability area

Logo design top dogs
VC

Solutions 
Our team designed a complete brand identity system for top dogs starting from Menu, sign & bill boards & wall creatives according to their requirement.

a. Complete brand identity systems
b. Packaging design 

Results
The first branch of Top Dogs was opened in 2021. Due to an overwhelming response from their customers, the founders have opened 2 more branches in the nearby localities. The team is also exploring the franchise opportunities for their brand.

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karthik r

web designer

Founder & ceo

Karthik Ramachandran

manoj achari

web designer

Senior marketing manager

Manoj Achari

gayatri s

art director

brand manager

Gayatri s

shalini kumar

Italy

social media manager

Shalini kumar

aditya varma

Italy

dev lead

Aditya varma

Janvi singh

Italy

ui & UX ops

Janvi singh

siddarth kannan - content associate

aditya saini -  design associate

grishma kakkad - account associate

prateksha B- web developer

ramesh iyer - social media associate

1 Site of The Day
4 Nominations
3 Honorable Mentions
2 Mobile Excellence

1 Site of The Day
4 Nominations
3 Honorable Mentions
2 Mobile Excellence

Janvi singh
4 Nominations
3 Honorable Mentions
2 Mobile Excellence

awwwards

1 Site of The Day
4 Nominations
3 Honorable Mentions
2 Mobile Excellence

css design awards

1 Site of The Day
4 Nominations
3 Honorable Mentions
2 Mobile Excellence

the webby awards

1 Site of The Day
4 Nominations
3 Honorable Mentions
2 Mobile Excellence

the lovie awards

1 Site of The Day
4 Nominations
3 Honorable Mentions
2 Mobile Excellence

get in

touch

mumbai

Location

Seawoods, Navi Mumbai

400706

contact

rightsignalatt@gmail.com


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