Policy3 min
EU proposes a law to curb addictive app design and manipulative 'dark patterns'
The European Commission has published a draft Digital Fairness Act. It would ban manipulative 'dark patterns' such as fake 'almost sold out' claims, let people switch off endless scrolling, autoplay and constant prompts, and apply the same limits to AI companions and chatbots. It would also ban gambling-like features such as pay-to-win for minors, require influencers to label ads, and make subscriptions easier to cancel. Companies that break it could be fined up to 6% of worldwide annual turnover. The Commission says it could save EU consumers up to €13.7 billion a year; some gaming groups call it 'unworkable, unjustified and disproportionate'.
Affects you: If you live in the EU, apps may one day have to let you turn off feeds and autoplay. This is only a draft; Parliament and member states must approve it and can change it.